Atopic Dermatitis: When Sensitive Skin Speaks Loudly

We all experience dry skin from time to time. But when dryness turns into relentless itching, redness, and irritation—it may be something deeper. That’s where atopic dermatitis (AD) steps in.

What Is Atopic Dermatitis?

Atopic dermatitis is the most common form of eczema—a chronic skin condition marked by dry, inflamed, and extremely itchy skin. It usually starts in childhood but can persist into adulthood or appear later in life.

At SkinWise Clinic, we don’t just treat the surface. We listen to what your skin is trying to say—and guide you toward lasting comfort.

What Does It Look and Feel Like?

Common symptoms include:

• Dry, scaly patches

• Intense itching, often worse at night

• Redness and swelling

• Oozing or crusting (if scratched excessively)

• Thickened or leathery skin (in long-standing cases)

It often appears on the cheeks, elbows, behind the knees, neck, and wrists, but it can occur anywhere on the body.

Why Does It Happen?

Atopic dermatitis is a result of a weakened skin barrier combined with an overactive immune response. It’s influenced by:

• Genetics (especially if there’s a history of asthma or allergies)

• Environmental irritants (soaps, detergents, dust)

• Climate changes (dry or cold weather)

• Stress

• Food allergens (in some children)

Is It Contagious?

No—AD is not contagious. But it can deeply affect confidence, sleep, and quality of life. That’s why managing it with empathy and precision is key.

Our Treatment Approach at SkinWise Clinic

There’s no one-size-fits-all in dermatology. Your skin is unique—and so is your care plan.

🔹 Moisture Restoration

• Prescription emollients and ceramide-rich moisturizers to repair the skin barrier.

🔹 Inflammation Control

• Mild to moderate topical steroids

• Calcineurin inhibitors for sensitive areas like the face

🔹 Anti-Itch Relief

• Oral antihistamines when needed

• Lifestyle and habit counselling to reduce scratching triggers

🔹 Long-Term Immunomodulation

• For chronic or severe cases, we may use immunosuppressants or biologics.

🔹 Lifestyle Support

• Education on gentle skincare, fragrance-free routines, and emotional wellbeing.

When to See a Dermatologist?

• If your child scratches all night

• If over-the-counter creams stop working

• If eczema starts to ooze, crust, or get infected

• If the condition is affecting your mental peace

We’re here for you. With science, sensitivity, and SkinWise insight.